CENTOSTART - Centomedia the digital signage company

The retail environment has dramatically changed in recent years. Consumers have gone online and are more informed than ever. Comparison sites – and other online influencers – are having an effect of what consumers buy and how much they want to pay for it. Social media nowadays makes or breaks a trend. Not so long ago it was TV advertisement … now it’s bloggers, celebrities and just about any online buzz maker

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This online behaviour has an enormous effect on the influencing power of a retailer – especially in the physical stores. It has become clear that the shop of the future has to be an integral part of the omni-channel shopping experience.

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No more in-store influencing like in the old days, but creation of a customer-centric shopping experience that rivals and exceeds the on-line experience. This online behaviour has an enormous effect on the influencing power of a retailer – especially in the physical stores. It has become clear that the shop of the future has to be an integral part of the omni-channel shopping experience.

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Digital Signage is destined to play a key role in this shopping revolution. It is no longer just about providing in-store dynamic content. This online behaviour has an enormous effect on the influencing power of a retailer – especially in the physical stores. It has become clear that the shop of the future has to be an integral part of the omni-channel shopping experience.

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It is all about seducing your customers with personalized information and inspiring “brand” displays. This online behaviour has an enormous effect on the influencing power of a retailer – especially in the physical stores. It has become clear that the shop of the future has to be an integral part of the omni-channel shopping experience.

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The Telenet Case

The Telenet Ghent Flagship Store is all about immersing customers into the fun world of their offerings.
A well-thought use of Digital Signage creates a friendly environment that encourages shoppers to actively explore and take it all-in. And when they need assistance, there is no need to cue. The Digital Signage integrated ticketing system is part of the fun world of Telenet.
The intelligent ticketing system also collects in-store customer data to support service improvements and customer engagement

READ SOME OF OUR OTHER SUCCES STORIES

Digital Signage is not just about providing dynamic content on digital screens. It is an important facilitator of the in-store experience and it needs to be able to evolve with the brand and omni-channel experience.
At Centomedia, we are always actively supporting our customers – like Telenet – in extending their infrastructure to bring new experiences and insights into the store

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Digital Signage for Corporate

Corporations are recognizing the importance of internal communication for creating a healthy and flexible organization that is fit for tomorrow’s challenges
Effective communication – where clear messages are delivered to the right audiences – can boost employee motivation, drive engagement, facilitate corporate change programs and secure the implementation of policies and procedures
Digital signage is fast becoming an essential tool for an efficient corporate communication strategy

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However, the value of Digital Signage will only materialize if the content is interesting, informative, relevant, dynamic and visually appealing. If it is none of these things, it will not bring the potential value. Digital signage is fast becoming an essential tool for an efficient corporate communication strategy. Digital Signage technology is rapidly evolving and new applications allow corporations to even get more value out of this technology.

Integration of the screens with fire and safety systems can significantly improve evacuation processes for large corporations. Wayfinding, meeting room reservation, virtual reception and interactive screens for training – are just a few examples of how our solutions can help large and small companies to use digital signage for improving business processes.

Centomedia has the technology, competencies and know-how to help organizations create and communicate business insight from a growing range of data sources.

Our focus is to provide you easy-to-use and fully automated solutions that bring the information you need, in a format that works for you and to the devices that facilitate the way you want to communicate.

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The Nike Case

How did Nike do this?
The number of incident free days are displayed within the central area of the company, making employees aware of the importance on a daily basis.
The Nike EMEA distribution center coordinates the logistic activities between 700 factories and more than 25000 stores. Employee well-being and safety are high on the agenda to secure smooth operations of the logistics powerhouse. Digital Signage is used as the communication device to keep employees focussed on the importance of following the safety guidelines

READ SOME OF OUR OTHER SUCCES STORIES

Digital Signage is not just about providing dynamic content on digital screens. It is an important facilitator of the in-store experience and it needs to be able to evolve with the brand and omni-channel experience.
At Centomedia, we are always actively supporting our customers – like Telenet – in extending their infrastructure to bring new experiences and insights into the store

CLICK HERE

Digital signage for governement

Hospitals, Universities, libraries, museums, public transport, community services, … can all benefit in their own specific way from deploying Digital Signage. All of these governmental entities are challenged with the need to provide high quality services within limited budgets.
A good Digital Signage solution can be a key facilitator for improvements in both service delivery, efficiency and visitor experience. Wayfinding, ticketing, interactive information displays, targeted procedure displays and integrated emergency alerting can also have a positive effect on operational costs.

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University libraries

Automated, real-time overview of occupancies of the different library facilities. Students can decide the best place for studying before they leave their faculty

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Hospitals

Automated display of estimated waiting times for doctor consultations. Accurate information reduces waiting stress and limits missed calls

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Community Service Centres

Dynamic promotion of community involvement and volunteering

Efficient targeted communication inspires action for civil causes

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Education

Real-time overview of scheduled courses, locations and practical information

Supports dynamic scheduling and smooth operations

Centomedia offers an intelligent Content Management System

Centomedia provides Digital Signage solutions that are efficient and fit to be used in dynamic governmental environments.
These environments often exits of many service areas with each of them a specific set of information that needs to be communicated. This information is also typically coming from various sources within the organizations.
Centomedia offers an intelligent Content Management System that support multiple departments to deliver their information to dedicated (or shared) screens. No central content management is needed to secure high quality dynamic displays. No complex user management and access control, but an easy-to-manage single sign-on approach.

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Digital Signage Meets Internet of Things

Centomedia is also specialized in developing solutions to communicate in real-time operational, performance and other dynamic corporate data

The Internet of Things evolution is providing organizations with a growing number of dispersed data. We have the experience and knowledge to aggregate this information and make it visual via dashboards, as part of a dynamic signage script or as alerts that require immediate action.

At Centomedia we know that Digital Signage is not your core business, and that you shouldn’t be worried about the technology and operational complexity

Even the simplest of Digital Signage solutions can be overwhelming in technical complexity, resulting in many cases where users are faced with significant budget overruns or dynamic content – that’s not so dynamic after all

It’s a common practice to outsource ICT development and maintenance, and the same business logic is valid for a Digital Signage Infrastructure

Centomedia has build up extensive knowledge and experience in every aspect of turning a digital screen opportunity into a value creating tool.

We have developed a flexible managed services concept – where we can complement your organization during the creating and operations of your unique digital signage infrastructure – in order to secure the most cost-effective solution.

We are a vendor-independent service company and we support you in deploying the technologies, software and applications that match your specific targets and company structure.

One of our key principles is that we design our solutions to be adaptive.

With a Centomedia solution, your investment will be maximal protected.

Our solutions are scalable to support a deployment according the growth and strategy of your company.

We support you in extended the functionality of the screens without the need for a complete replacement or redesign of your solution.

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Centomedia has years of experience in deploying, integrating and maintaining Digital Signage solutions for all types of businesses. Our success is based on providing stable solutions, that are easy to operate and allow our customers to focus on what Digital Signage is supposed to do for their business. We are on top of the rapidly changing developments and are ready to support our existing and new customers with proven technologies and functionality.

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The things you need to know about effective content management

A Digital Signage solution is nothing without dynamic content. A range of Content Management Systems are available on the market, ranging from basis SaaS solutions to in-house software suites that offer extensive content management as well as content development functionality.

It is logical to think that investing in a comprehensive software suite makes perfect business sense. I pay a little bit more, but I am sure that I have the flexibility to create my dynamic content the way I want it – now and in the future.

Unfortunately, the reality turned out to be different. Many companies found out that for the majority of their dynamic content, they just need a flexible template that can be easily updated and incorporated in a playlist. Within a full flexible CMS system, such a simple update can sometimes be a complex endeavour, with a potential risk of low quality content or brand issues.

Many frustrations have been the result of this decision. Some companies solved this problem by hiring dedicated personnel, others outsourced their CMS. Some decided to reduce the “dynamic” content and ended up with traditional static content.

When evaluating which CMS solution best fits your specific needs, it is important to have a clear understanding of the scope of the dynamic content you need to create, to accommodate your marketing and/or communication strategy.

If your strategy requires frequent complex content development, an extensive software suite (and associated operational capabilities) may be the best solution for you. If your company has a brand or communication refresh cycle that is less frequent, it might be better to have well developed brand templates that are easy to adapt without any technical complexity.

Effective content management – which means having the ability to create and manage content according your specific needs and at the lowest possible costs and effort – is the best guarantee for a successful Digital Signage deployment.

Is it still a hype or does it create real business value for Retail ?

Interactive screens – creating dynamic content via touch, gesture, beacons, etc – are receiving a lot of attention as a must have part of a Retail Digital Signage infrastructure. It sounds like common sense. Surely, interactivity will have a positive effect on customer engagement and creating a dynamic in-store ambiance. In reality we have seen a lot of implementations that did just the opposite of that.

One common mistake is to use touch screens to allow customers to browse through a catalogue (or web shop) of products. This might seems appealing if not everything is on display in the store. Reality is that this type of activity is perceived as private. Few consumers will engage in this type of activity on a big screen – with strangers watching over their shoulders.

Touchscreens are also being implemented to provide additional information for products on display. This might be interesting for first time visitors. Returning customers tend to stop using these screens and turn back to consulting the staff for information (or go online). This type of information sharing is just too static – or too complex if information is provided for many products.

But it’s not all doom and gloom. Interactive screens can indeed have a huge positive impact on customer engagement and can create significant business value.

One example is gesture controlled screens that are focused on creating ambiance and which are targeted at drawing customers into the store. It is easy to keep customers interested if the content being revealed is continuously changing. You can even pop in a dynamic promotion to ensure longevity and to turn the spectators into buyers.

Dynamic usage of touchscreens to highlight and promote new products with educational information and visuals is another good usage. It works as long as the provided information is not “generic”, but an engaging sales pitch and the interactive screen is only used to inform about one specific product or product range.

It is important to carefully analyze what you want to achieve when investing in interactive screens. How will it improve the shopping experience for my targeted customers? Am I intruding into the buyer’s comfort zone? Is it just a gimmick or can it create long-term value for the consumer?

Interactivity on its own is not enough to create value. It needs to be part of your specific in-store customer engagement strategy and should be implemented based on clear value propositions.

Omni-channel Targeted in-store Advertising

Not so long ago, if a consumer wished to purchase a certain product, he would go to a local store, view the various options, and buy his preferred item. Today, the channels through which a customer obtains information – as well as the channels for purchase – are dynamically expanding.

Many shops and brands are developing an omni-channel strategy – putting the customer central – and ensuring a seamless consumer experience across the various platforms. Additionally, more and more customer data is being gathered to support a more targeted approach to advertising and promotions.

As the majority of buying decisions are still made in-store, it is important that the omni-channel strategy includes the physical store environment. Extending the in-store customer interaction – from shop assistance to a combination with digital signage and smartphone – can facilitate this integration.

Digital Signage can support the creation of the atmosphere and identity that matches the other platforms. Smartphones – in combination with in-store beacons and on-line gathered data – can be used to identify customers and offer them targeted promotions and information.

However – unlike the other platforms – the physical store is a public place where consumer behaviour is significantly different compared to online. The in-store human interactive experience is something many consumers still crave. A big part of this is the need for people to be around other people, to interact with them and to have a jointly shared experience.

The digital in-store experience should therefor not be limited to one-to-one interaction via mobile devices, but should be a consistent and dynamic approach incorporating personal shop assistance, smartphones, digital signage and other (future) digital devices. It should include one-to-one interaction as well as shared experiences and non-intrusive targeted marketing messages.

Measurements of in-store consumer behavior and movement can provide additional information to create and manage the in-store customer experience that fits your strategy.